BEST PRACTICES IN PRODUCT DISTRIBUTION PROCESSES FOR DELIVERING VALUE TO CUSTOMERS IN AKWA IBOM STATE AS A PANACEA FOR NATIONAL DEVELOPMENT

Abstract

The paper was on best practices in product distribution processes for delivering value to customers as panacea for national development. The paper discussed the concept of distribution, concept of best practices and concept of national development.  Various distribution practices were discussed such as warehousing, transportation, logistics and inventory management. The distribution strategies discussed in this paper include intensive distribution, selective distribution and exclusive distribution. Implications of distribution practices on national development were also discussed. It was suggested among others that the Government should fix infrastructures that aid transportation, and enhance distribution of goods and services in Nigeria.